As an agency we manage and monitor client’s social media accounts. We have accounts that garner lots of fans and with that come lots of feedback, both good and bad. Some days you receive that post on a wall that generally speaking, comes out of left field. But, no matter...
Article originally appeared in the February 20, 2012 edition of the Northern Nevada Business Weekly. Over the last year, public relations has had the dubious honor of being listed in the top 10 most stressful jobs in the U.S. In one report, it was listed as number two under firefighters, which...
It was the year the snow came…a little later than anticipated. So what’s at tourist based economy to do? Bring in heavy hitters to tell the story. How about having Olympic Gold Medalist Jonny Moseley and 3rd ranked in the world freestyle skier Sho Kashima tell the Reno-Tahoe story – that...
With all this talk around Reno about food trucks, like them or not, it’s all the rage. LA, San Francisco and New York are leading the way in making food fashionable. But what happens when Gap gets a hold of the idea? Kitschy and pure genius at the same time. The...
Somewhere in an unknown stadium, Twitter just high stepped into the end-zone and did a touchdown celebration bigger than the ‘Lambeau Leap’ or the ‘Gronk Spike’. The NFL announced it would allow players to tweet before and during this year’s Pro Bowl. The league said it would set up a computer...
Okay, I have to admit that when I first starting drafting this I Googled “creating content” and found an article titled, “21 Ways to Create Compelling Content When You Don’t Have a Clue." The first tip, “Steal content and ideas. If you’re flat-out exhausted and out of ideas, then get them from...
It’s great to see you again. I've neglected you but that’s all about to change. You see I have lots to talk about. I sense this year is going to be amazing and filled with adventures, opportunities and incredible success. I want to take you along for the ride. We’re going to be talking...
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