National satellite radio and TV tour proves golden for Reno-Tahoe
It was the year the snow came…a little later than anticipated. So what’s at tourist based economy to do? Bring in heavy hitters to tell the story.
How about having Olympic Gold Medalist Jonny Moseley and 3rd ranked in the world freestyle skier Sho Kashima tell the Reno-Tahoe story – that the nation’s leading winter ski resorts are primed and ready for late winter fun. Ensuring the right message got out about what the ski resorts were doing in regards to a “business as usual” attitude and the need for an extra push, made a one-day blast through satellite radio and TV interviews the perfect solution.
Developed for the Reno-Tahoe Regional Marketing Committee (RMC), a consortium charged to maintain and grow air service and brand the destination to nonstop and direct flight markets, and under the expert guidance of Strauss Radio Strategies, the interviews took place over a five and half hour period in the early morning hours of February 17 – the start of President’s Weekend.
In total, 26 interviews took place including all three networks in the Reno area covering the event as news itself. The following are a list of stations that participated in the interviews including clips received.
KFBK-AM, Sacramento, CA
KOA-AM, Denver, CO
KGO-AM, San Francisco, CA
FOX News Radio, National
KTVX-TV, Salt Lake City, UT
Eastern Panhandle Talk, North East WV; Northern VA; Washington, DC; West Maryland; and PA
Fox News Edge, National
KYNO-AM, News/Talk
KMOX-AM, St. Louis, MO
KTXX-FM, Austin, TX
Tan Talk Radio Network, Tampa, FL
KESQ, Palm Springs
One thing is for certain, Reno-Tahoe packs a lot of ski star power and being able to work with these two incredible athletes, one a current Gold Medalist and the other a future Gold Medalist, sure does make one appreciate this region and how everyone bands together for the greater good.
A HUGE thanks to all the ski resorts that help in the search for athletes, in providing footage and talking points to make this event happen: Alpine Meadows, Squaw Valley, Northstar, Sierra-at-Tahoe, Heavenly, Mt. Rose and Kirkwood. And finally, thank you to KNPB Public Broadcasting for the incredible talent (Dave Santina and the entire team) and facility to make all of this a reality.
