Denny\u2019s put up $5 million to stake its claim as America\u2019s breakfast place during a promotion on Feb. 3 where it gave away free Grand Slam breakfasts. The result?\u00a0 <\/span>Coverage touting the Denny\u2019s promotion as a \u201chomerun\u201d and more than $50 million in news coverage value.\u00a0 <\/span>Here\u2019s one segment from CNN<\/a>.<\/span><\/p>\n

More importantly, it afforded the restaurant chain a shot to rise to the top and position Denny\u2019s as an affordable and comparable option for the very lucrative breakfast market\u2026a long term goal and will surly rake in long term results.\u00a0 <\/span>In fact, looking at the cost for a Denny\u2019s breakfast, it\u2019s about as much as going to McDonalds.\u00a0 <\/span><\/span><\/p>\n

So the question again is, how much are you willing to risk?\u00a0 <\/span>Now it doesn\u2019t have to be a $5 million price tag which included a Big Game ad, food and prep, but what can your business do to stand out, make a statement and claim a share of the pie?\u00a0 <\/span>Thinking out of the box and be willing to take risks works.\u00a0 <\/span>Those who do so reap the rewards.\u00a0 <\/span>Kudos Denny\u2019s! \u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Denny\u2019s put up $5 million to stake its claim as America\u2019s breakfast place during a promotion on Feb. 3 where it gave away free Grand Slam breakfasts. The result?\u00a0 Coverage touting the Denny\u2019s promotion as a \u201chomerun\u201d and more than $50 million in news coverage value.\u00a0 Here\u2019s one segment from CNN. More importantly, it afforded […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,41],"tags":[],"class_list":["post-1038","post","type-post","status-publish","format-standard","hentry","category-pr","category-risk"],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/posts\/1038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/comments?post=1038"}],"version-history":[{"count":0,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/posts\/1038\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/media?parent=1038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/categories?post=1038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/tags?post=1038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}