It was the year the snow came\u2026a little later than anticipated. So what\u2019s at tourist based economy to do? Bring in heavy hitters to tell the story.<\/p>\n

<\/a>How about having Olympic Gold Medalist Jonny Moseley<\/strong><\/a> and 3^{rd <\/sup>ranked in the world freestyle skier Sho Kashima<\/strong><\/a> tell the Reno-Tahoe story \u2013 that the nation\u2019s leading winter ski resorts are primed and ready for late winter fun. Ensuring the right message got out about what the ski resorts were doing in regards to a \u201cbusiness as usual\u201d attitude and the need for an extra push, \u00a0made a one-day blast through satellite radio and TV interviews the perfect solution.<\/p>\n}

Developed for the Reno-Tahoe Regional Marketing Committee (RMC)<\/strong><\/a>, a consortium charged to maintain and grow air service and brand the destination to nonstop and direct flight markets, and under the expert guidance of Strauss Radio Strategies<\/strong><\/a>, the interviews took place over a five and half hour period in the early morning hours of February 17 \u2013 the start of President\u2019s Weekend.<\/p>\n

<\/a>In total, 26 interviews took place including all three networks in the Reno area covering the event as news itself. The following are a list of stations that participated in the interviews including clips received.<\/p>\n

KFBK-AM, Sacramento, CA<\/p>\n

KOA-AM, Denver, CO<\/p>\n

KERO-TV, Bakersfield, CA<\/a><\/strong><\/p>\n

KSEE-TV, Fresno, CA<\/a><\/strong><\/p>\n

KGO-AM, San Francisco, CA<\/p>\n

KGPE-TV, Fresno, CA<\/a><\/strong><\/p>\n

FOX News Radio, National<\/p>\n

KHQ-TV, Spokane, WA<\/a><\/strong><\/p>\n

KTVX-TV, Salt Lake City, UT<\/p>\n

KCRA-TV, Sacramento, CA<\/a><\/strong><\/p>\n

Eastern Panhandle Talk, North East WV; Northern VA; Washington, DC; West Maryland; and PA<\/p>\n

KRON-TV, San Francisco, CA<\/a><\/strong><\/p>\n

Marketwatch, National<\/a><\/strong><\/p>\n

Fox News Edge, National<\/p>\n

KYNO-AM, News\/Talk<\/p>\n

KMOX-AM, St. Louis, MO<\/p>\n

KTXX-FM, Austin, TX<\/p>\n

Tan Talk Radio Network, Tampa, FL<\/p>\n

KESQ, Palm Springs<\/p>\n

One thing is for certain, Reno-Tahoe packs a lot of ski star power and being able to work with these two incredible athletes, one a current Gold Medalist and the other a future Gold Medalist, sure does make one appreciate this region and how everyone bands together for the greater good.<\/p>\n

A HUGE thanks to all the ski resorts that help in the search for athletes, in providing footage and talking points to make this event happen: Alpine Meadows, Squaw Valley, Northstar, Sierra-at-Tahoe, Heavenly, Mt. Rose and Kirkwood<\/a><\/strong>. And finally, thank you to KNPB Public Broadcasting<\/strong><\/a> for the incredible talent (Dave Santina and the entire team) and facility to make all of this a reality.<\/p>\n","protected":false},"excerpt":{"rendered":"

It was the year the snow came\u2026a little later than anticipated. So what\u2019s at tourist based economy to do? Bring in heavy hitters to tell the story. How about having Olympic Gold Medalist Jonny Moseley and 3rd ranked in the world freestyle skier Sho Kashima tell the Reno-Tahoe story \u2013 that the nation\u2019s leading winter […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1047","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/posts\/1047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/comments?post=1047"}],"version-history":[{"count":1,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/posts\/1047\/revisions"}],"predecessor-version":[{"id":1339,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/posts\/1047\/revisions\/1339"}],"wp:attachment":[{"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/media?parent=1047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/categories?post=1047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/tags?post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}