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{"id":658,"date":"2012-01-22T08:02:41","date_gmt":"2012-01-22T08:02:41","guid":{"rendered":"http:\/\/rkpr.com\/?p=658"},"modified":"2024-01-30T18:45:52","modified_gmt":"2024-01-30T18:45:52","slug":"5-tips-for-creating-content-when-youre-stuck","status":"publish","type":"post","link":"https:\/\/www.radstrategiesinc.com\/2012\/01\/22\/5-tips-for-creating-content-when-youre-stuck\/","title":{"rendered":"5 Tips for Creating Content When You\u2019re Stuck"},"content":{"rendered":"

Okay, I have to admit that when I first starting drafting this I Googled \u201ccreating content\u201d and found an article titled, \u201c21 Ways to Create Compelling Content\u00a0When You Don\u2019t Have a Clue.”<\/strong><\/a><\/p>\n

The first tip, \u201cSteal content and ideas. If you\u2019re flat-out exhausted and out of ideas, then get them from somebody else \u2014 either content, or ideas, or both.\u201d Huh, I said, \u201cWell, I guess I\u2019m on the right track.\u201d<\/p>\n

However to make it mine, I really wanted to own it. So the following are my top 5 tips for creating content.<\/p>\n

    \n
  1. Relax.<\/strong><\/li>\n

    Don\u2019t feel pressured to find the perfect article, resource or original idea. If it\u2019s your idea, it\u2019s already uniquely yours. Have you ever had a difficult time recalling someone\u2019s name or that restaurant you love at the precise moment you needed it? Yet a few hours later out of the blue, you snap your fingers and say, \u201cI got it!\u201d That\u2019s because your mind continues to work for you, even though you\u2019ve moved on. The same thing with creating content. I find the more I pressure myself to find that idea, it doesn\u2019t happen. Ideas typically don\u2019t come on demand. However, much like this post, the ideas came to me after I determined this was my topic and I stepped away from it. So pick up a book, go for a walk, watch a movie or just grab a coffee and people watch. The ideas will start flooding in.<\/p>\n

  2. Be curious.<\/strong><\/li>\n

    We\u2019ve all seen those unique ads or videos show up in our friend\u2019s feed on Facebook. Or you’ve seen an interview or commercial on TV and it piqued your interest. If you find one that\u2019s interesting, click on it and then go deeper. For instance, I was watching an interview on NBC\u2019s Rock Center with the creators of the viral videos, \u201cSh*t Girls Say.\u201d\u00a0 The two creators have become Internet sensations with three videos. Well, I\u2019d only seen one so I decided to check out the series while the interview was taking place. Not only did the videos make me laugh out loud, they gave me an idea. You see, the reason the videos are successful is because women can relate to it and men know someone like that. It crosses all boundaries. From there I became curious about why that is and after a few videos learned more about a topic that I haven\u2019t even thought of and now have increased my knowledge and feed the content machine. You\u2019ve got to be willing to go the next step and be curious. I swear if I was a cat I would have gone through my nine lives by now.<\/p>\n

  3. Go to your reader.<\/strong><\/li>\n

    If you don\u2019t have a reader, then the first thing to do is set one up<\/strong><\/a>.\u00a0I\u2019m a big skimmer (which also means I probably miss more than I catch, but I\u2019m okay with that) so I can quickly search out titles or topics and determine if I want more. I usually always find the one gem that makes it worth it. There\u2019s a wealth of information out there so go out and get it. After reading a handful of posts, you’ll feel energized and ready to tackle your project.<\/p>\n

  4. Coffee with someone in your same profession.<\/strong><\/li>\n

    As a public relations professional, I\u2019ve learned that there’s no point in explaining what I do to my family and friends. Typically after such an explanation, the first question is, \u201cso who have you done ads for?\u201d I just hope that at that point my eyes aren\u2019t visibly rolling. However having coffee with someone in your same profession can be very empowering. We understand what we\u2019re up against. We understand wins. We can talk about industry trends and how we\u2019re using it. We can talk about our crazy days and all the caffeine we need to make it through it. And we can talk about what we do for fun. Typically following such a discussion, I walk away feeling energized and with a handful of new ideas\u2026and that leads to more. See number two above.<\/p>\n

  5. Go to Facebook and Twitter.<\/strong><\/li>\n

    With the greatest crowdsourcing<\/strong><\/a> at your fingertips, why not? What\u2019s interesting is that during the day, there are groups of topics that rise to the top. Much like conversations, the hot topics get the most attention. For instance, check out Twitter trends and then click on topics that might interest you. Skim and find other topics or individuals that look interesting and then click, click and click. Before you know it, you\u2019ll find something that has sparked your creative juices. With the new Facebook feed it\u2019s easy to see what topics everyone is talking about because it groups similar topics together. Today in Reno-Tahoe for instance, the main topic was snow and the coming series of storms with everyone either playing in it or excited for more. It gave me an idea for a new client blog, \u201conline excitement builds on prospect of more snow.\u201d<\/ol>\n

    I hope you’ve found these tips helpful. And if all else fails, steal it\u2026figuratively, of course.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Okay, I have to admit that when I first starting drafting this I Googled \u201ccreating content\u201d and found an article titled, \u201c21 Ways to Create Compelling Content\u00a0When You Don\u2019t Have a Clue.” The first tip, \u201cSteal content and ideas. If you\u2019re flat-out exhausted and out of ideas, then get them from somebody else \u2014 either […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,20,22,53],"tags":[112,97],"class_list":["post-658","post","type-post","status-publish","format-standard","hentry","category-engaging","category-pr","category-professional","category-todays-communicator","tag-public-relations-professional","tag-tips"],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/posts\/658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/comments?post=658"}],"version-history":[{"count":1,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/posts\/658\/revisions"}],"predecessor-version":[{"id":1342,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/posts\/658\/revisions\/1342"}],"wp:attachment":[{"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/media?parent=658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/categories?post=658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.radstrategiesinc.com\/wp-json\/wp\/v2\/tags?post=658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}